Every business needs online visibility
Shops, clinics, colleges and brands all compete for attention on Google and social media.
Learn to build a website, rank it on Google, run Google and Meta ad campaigns, grow social pages and measure results that bring in real leads.
01What is Digital Marketing
Digital marketing is the work of promoting a business online – through its website, Google search, social media, email and paid ads. A digital marketer builds and optimises the website, researches keywords, writes content, runs Google Ads and Facebook and Instagram campaigns, manages the Google Business Profile listing and reads analytics to see what is working. These courses cover that work step by step, using WordPress, Canva, Google Ads, Meta Business Manager and Google Analytics 4.
Nearly every business now looks for customers online, from local clinics, schools and shops to large brands and e-commerce sellers. Agencies and in-house marketing teams need people who can bring in leads at a sensible cost and show the numbers behind it, such as clicks, conversions, ROI and ROAS. The skill also suits freelancers and small business owners who want to promote their own products or services.
02Why learn it
Six reasons students and professionals in Vellore district pick this skill.
Shops, clinics, colleges and brands all compete for attention on Google and social media.
Practise on WordPress, Canva, Google Ads, Meta Business Manager and Google Analytics 4.
Google Business Profile, reviews and local SEO help nearby customers find a business.
Learn bidding, ROI and ROAS so campaigns are judged on results, not guesswork.
Freelancing and affiliate marketing modules show how to earn independently.
Use generative AI and prompt engineering for content, targeting and design.
03Who can learn
Enter a creative, fast-growing field that does not need an engineering degree.
Combine technical skills with marketing for growth and analytics roles.
Add hands-on campaign skills to your management studies.
Promote your own shop, clinic or service online without depending on an agency.
Digital marketing suits flexible, remote and freelance work.
Turn writing, design or video skills into marketing roles.
Move traditional marketing experience into online channels.
04Levels & syllabus
4 programmes on one page. Pick a level to see its modules and every topic covered.
Beginners who want a 60-hour foundation in websites, SEO, Google Ads, social media, email and freelancing.
Learners who want 156 hours covering the core certificate plus in-depth Google Business Profile, Google Ads and Facebook & Instagram modules.
Learners who want the 156-hour Professional programme with an added digital marketing simulation to practise campaign decisions.
Learners who want the most complete 320-hour programme, from marketing basics and content to SEO, SEM, GA4, social, podcasts, influencers and generative AI.
05Choose your level
Start with the 60-hour Certificate if you are new or want a quick foundation. Choose Professional (156 hours) for deeper Google Ads, Google Business Profile and Meta ads skills, or the Simulation version if you also want practice making campaign decisions. Choose the 320-hour Expert Certificate with Gen AI for the widest coverage, including content marketing, GA4, podcasts, influencers and AI tools.
| Programme | Level | Hours | Best for |
|---|---|---|---|
| Certificate in Digital Marketing Program Code CE25DM01 | Foundation | 60 h | Beginners who want a 60-hour foundation in websites, SEO, Google Ads, social media, email and freelancing. |
| Professional in Digital Marketing Code PRO25DM01 | Professional | 156 h | Learners who want 156 hours covering the core certificate plus in-depth Google Business Profile, Google Ads and Facebook & Instagram modules. |
| Professional in Digital Marketing With Simulation Code PRO25DM02 | Professional | 156 h | Learners who want the 156-hour Professional programme with an added digital marketing simulation to practise campaign decisions. |
| Expert Certificate in Digital Marketing with Gen AI Code EC25DM01 | Master | 320 h | Learners who want the most complete 320-hour programme, from marketing basics and content to SEO, SEM, GA4, social, podcasts, influencers and generative AI. |
Start here. Core tools, workflow and a practice project.
Industry-style exercises, advanced features and a portfolio project.
Complete programmes that combine several tools and a capstone project.
06Hands-on
You learn by making real deliverables – reviewed by your trainer before certification.
Set up a site with domain, hosting, SEO plugin and meta tags for a local business.
Research keywords for a clinic or college and optimise pages and backlinks for them.
Build a search campaign with ad groups, match types, negative keywords and extensions, and track ROAS.
Create a lead magnet, landing page and ad campaign with Pixel tracking and retargeting.
Optimise a listing with posts, products, photos and a review link to improve local visibility.
Plan a month of posts and blogs using prompt engineering and AI tools (Expert level).
Get the full syllabus PDF, current fee, offers and the next batch date on WhatsApp – usually within minutes during centre hours.
07Careers
Roles that list this skill in Indian job postings.
Plans and runs campaigns across search, social and email.
Improves website rankings through keywords, content and backlinks.
Manages paid search, display and video campaigns and budgets.
Manages brand pages, content and ads on Facebook and Instagram.
Runs paid campaigns focused on leads, sales and ROAS.
Writes blogs, web pages, ads and social posts.
Builds email lists, sequences and automated campaigns.
Handles online marketing for small businesses on a project basis.
Indicative ranges for India; pay varies by company, city, skills and experience. Freelance income depends on clients and results. Figures in lakh per annum (LPA).
Examples of well-known companies and sectors in India that use these skills. They are not CareerKraft partners or recruiters.
Supports posts, SEO tasks and campaign setup.
Runs campaigns on one or more channels and reports results.
Plans strategy and budgets across channels and leads a small team.
Owns overall online growth for a brand or runs an agency.
Placements

Team member
V V Systems & Power Panels Pvt. Ltd, Bangalore
Trainee Conversion Associate
Amnet ContentSource Pvt. Ltd
Teacher (Event Coordinator)
Arya Vidhyasshram CBSE School
Voice Process
EBIX Cash Global Services Pvt. Ltd, Nandanam
08How you learn
Same syllabus and certificate in every mode. Your counsellor confirms the mode based on trainer availability for your batch.
Learn in our labs at Katpadi, Vellore or Ranipet with your trainer beside you and classmates to build with.
Live sessions from home with the same syllabus, projects and certificate. Good if you cannot travel every day.
Lab days plus online sessions around college or work. The mode depends on trainer availability for your batch.
On completing a level and its project assessment, you receive the course certificate of the SynergySBS network, issued through CareerKraft as the authorised training partner.
Weekday, weekend and fast-track batches within centre hours (Mon–Sat 9:30 AM – 6:30 PM · Sun 9:00 AM – 2:00 PM). Ask for the next start date at your centre.
The fee depends on the level and mode. Your counsellor shares the current fee, offers and EMI options on WhatsApp.
Structured syllabi and certificates from the CADD Centre, Livewire and SynergySBS networks.
Hands-on lab work and a project assessed before you are certified.
Industry-experienced trainers and batches small enough to ask questions.
Resume help, mock interviews and job leads when you are ready – no false promises.
11Where to learn
Same syllabus, trainer standard and certificate at every centre. Tap the centre you want.
Near Aascars Cinemas, Katpadi
SynergySBS Katpadi
Near Raja Theatre, Vellore
SynergySBS Vellore
Near SBI, Muthukadai, Ranipet
SynergySBS Ranipet
A plain-English guide for 12th-standard students and parents in Vellore on which skill courses fit which stream, and how to add them to a degree.
A practical guide for women returning to work after a break: choosing a course, refreshing skills, handling the gap on your resume and finding flexible study.
Digital marketing suits graduates of any stream who like ideas and numbers. Learn the main roles, core skills, realistic pay and a clear way to get started.
09FAQ
12 answers about levels, duration, eligibility, certificate, placement support and fees.
Still have a question? The counsellor at the centre you prefer replies on WhatsApp.
Ask on WhatsAppIt is promoting a business online through websites, Google search, social media, email and paid ads. It includes SEO, Google Ads, Facebook and Instagram marketing, Google Business Profile, content and analytics.
Graduates of any stream, MBA students, business owners, writers, sales staff and women restarting careers can join. No coding knowledge is needed.
The Certificate in Digital Marketing Program is 60 hours. Professional in Digital Marketing and the Simulation version are 156 hours each. The Expert Certificate in Digital Marketing with Gen AI is 320 hours.
Take the Certificate for a quick start, Professional for deeper ads and Google Business Profile skills, and the Expert Certificate with Gen AI for the broadest, longest programme. Our counsellor can help you match a level to your goal.
You set up real accounts such as WordPress, Google Ads and Meta Business Manager during practice. Any live ad spend is optional and controlled by you; your trainer will explain safe ways to practise.
Classroom, online and hybrid modes are offered, depending on trainer availability. Your centre will confirm the options for your batch.
Yes, ask your chosen centre on WhatsApp or phone about a demo or counselling session. They will explain the syllabus and batch options.
Yes. On completing the course and assessment, you receive a certificate from SynergySBS, our training partner.
We offer placement support such as resume help, mock interviews and job leads. We do not guarantee a job; a portfolio of your own campaigns and sites helps a lot.
Fees depend on the level you choose and current offers. The counsellor at your chosen centre will share the current fee, offers and EMI options on WhatsApp.
Centre systems are available during class. A laptop is useful for building your website and managing campaigns between classes.
The course runs at our Katpadi, Vellore and Ranipet centres. Centres are open Monday to Saturday 9:30 am–6:30 pm and Sunday 9:00 am–2:00 pm.
10Keep exploring
Use ChatGPT and the OpenAI API with Python to analyse data, fix code, build chatbots and generate text for real work.
Build and publish responsive websites with HTML5, CSS3, JavaScript, jQuery and Bootstrap – from a blank page to a live site.
Learn to research users, sketch wireframes, build clickable prototypes and design clean screens for web and mobile apps.
Turn raw Excel, database and cloud data into clear Tableau charts, maps and dashboards that help people make decisions.
Work faster in Excel with lookups, pivot tables, validation, what-if tools and macros that take the repetition out of reports.
Type, format, calculate, present and email like a confident office professional – from your first document to Excel macros.
Listed in:
Local pages: Digital Marketing course in Katpadi · Digital Marketing course in Vellore · Digital Marketing course in Ranipet · Digital Marketing course in Tiruvannamalai · Digital Marketing course in Tirupattur
Start today
Fill this in and WhatsApp opens with your details, addressed to the centre you choose. The counsellor replies with the full syllabus, current fee, offers and the next batch.
Free counselling
Every course runs at all three centres.
Free
Tell us your name and we'll send the complete syllabus, fee and next batch date for your course.