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Synergy School of Business Skills · Digital Marketing

Digital Marketing Course in Vellore, Katpadi & Ranipet

Learn to build a website, rank it on Google, run Google and Meta ad campaigns, grow social pages and measure results that bring in real leads.

4 levels60–320 h411 topics3 centresClassroom · Online · Hybrid

01What is Digital Marketing

What is Digital Marketing? In plain words.

Digital marketing is the work of promoting a business online – through its website, Google search, social media, email and paid ads. A digital marketer builds and optimises the website, researches keywords, writes content, runs Google Ads and Facebook and Instagram campaigns, manages the Google Business Profile listing and reads analytics to see what is working. These courses cover that work step by step, using WordPress, Canva, Google Ads, Meta Business Manager and Google Analytics 4.

Nearly every business now looks for customers online, from local clinics, schools and shops to large brands and e-commerce sellers. Agencies and in-house marketing teams need people who can bring in leads at a sensible cost and show the numbers behind it, such as clicks, conversions, ROI and ROAS. The skill also suits freelancers and small business owners who want to promote their own products or services.

Hospitals, colleges, shops and small manufacturers across Vellore, Katpadi and Ranipet increasingly look for customers online, and many need help with Google listings, ads and social pages. Digital marketing also lets local graduates work remotely for agencies in Chennai and Bengaluru.
ReachClicks CTR ↑ CampaignSEO · Ads · Social

What you will be able to do

  • Set up a WordPress website with domain, hosting, plugins and SEO basics
  • Create graphics, e-books and lead magnets with Canva
  • Research keywords and apply on-page, off-page and technical SEO
  • Plan, launch and optimise Google search, display, video and remarketing campaigns
  • Run Facebook and Instagram campaigns with Business Manager, Pixel and custom audiences
  • Set up and optimise a Google Business Profile listing and manage reviews
  • Build email sequences, landing pages and sales funnels
  • Measure results with ROI, ROAS and Google Analytics 4

02Why learn it

Why learn Digital Marketing now?

Six reasons students and professionals in Vellore district pick this skill.

Every business needs online visibility

Shops, clinics, colleges and brands all compete for attention on Google and social media.

Work with the real platforms

Practise on WordPress, Canva, Google Ads, Meta Business Manager and Google Analytics 4.

Local business focus

Google Business Profile, reviews and local SEO help nearby customers find a business.

Measure what you spend

Learn bidding, ROI and ROAS so campaigns are judged on results, not guesswork.

Freelance and side income

Freelancing and affiliate marketing modules show how to earn independently.

AI built into the Expert level

Use generative AI and prompt engineering for content, targeting and design.

03Who can learn

Who can join this course?

Arts, commerce and BBA graduates

Enter a creative, fast-growing field that does not need an engineering degree.

Engineering and IT graduates

Combine technical skills with marketing for growth and analytics roles.

MBA Marketing students

Add hands-on campaign skills to your management studies.

Small business owners

Promote your own shop, clinic or service online without depending on an agency.

Women restarting careers

Digital marketing suits flexible, remote and freelance work.

Content creators and writers

Turn writing, design or video skills into marketing roles.

Sales and marketing professionals

Move traditional marketing experience into online channels.

Before you start: Basic computer and internet use is enough. Comfortable English reading and writing helps with content and ad copy work; no coding is needed.

04Levels & syllabus

Every Digital Marketing level, topic by topic.

4 programmes on one page. Pick a level to see its modules and every topic covered.

Foundation level

Certificate in Digital Marketing Program

Beginners who want a 60-hour foundation in websites, SEO, Google Ads, social media, email and freelancing.

60 hours10 modules · 61 topicsCode CE25DM01Certificate: SynergySBS network
10 modules · 61 topics
01Digital Assets and WordPress Website8 topics
Digital assets marketing overviewDomain namesHostingUnderstanding CMS (content management systems)Structuring your website using WordPressWordPress pluginsSEO pluginsUnderstanding meta tags
02Images, Canva and Lead Magnets4 topics
Free tools for copyright-free imagesImage editing techniques using CanvaCreating e-books using CanvaUnderstanding lead magnets
03Search Engine Optimisation (SEO)9 topics
Evolution of search enginesUnderstanding SEOOn-page and off-page optimisation techniquesKeyword research tools (free and paid)Focused techniques to generate quality traffic and leadsAdvanced SEO techniquesOn-page SEOContent research for the webpageStructuring content to SEO specifications
04Off-Page SEO and Backlinks4 topics
Understanding backlinksDomain authority checker toolsDo-follow and no-follow backlinksBacklink submission techniques
05Google Ads Setup and Search Campaigns7 topics
Focused targeting methods using Google AdsSEM – search engine marketingSetting up the Google Ads platformGoogle Ads campaignsGoogle Ads account hierarchySearch campaign setupAd extensions
06Bidding, Display, Video and Remarketing6 topics
Bidding strategiesUnderstanding ROI and ROASDisplay ad setupYouTube video ad setupRemarketing techniques to achieve sales objectivesGlobal site tag implementation
07Facebook Marketing10 topics
Social media marketing overviewFacebook for organic reachCreating a Facebook business pageUnderstanding followersFacebook groups for relevance and reachFacebook Business Manager account setupFacebook ad account structureSetting up Facebook adsFacebook custom audiencesCustom conversions for campaign objectives
08Instagram Marketing5 topics
Instagram for organic reachHashtags and relevanceInstagram profile optimisationUsing Instagram DMs to increase reachInstagram Reels and videos
09Email Marketing and Sales Funnels5 topics
Email marketing techniquesEmail sequences to achieve sales objectivesUpsell and downsell techniquesSales funnels and toolsLead generation funnel setup
10Freelancing and Affiliate Marketing3 topics
Freelancing techniques for financial independenceAffiliate marketing techniquesPlatforms to find products and earn affiliate commissions

05Choose your level

Which level is right for me?

Start with the 60-hour Certificate if you are new or want a quick foundation. Choose Professional (156 hours) for deeper Google Ads, Google Business Profile and Meta ads skills, or the Simulation version if you also want practice making campaign decisions. Choose the 320-hour Expert Certificate with Gen AI for the widest coverage, including content marketing, GA4, podcasts, influencers and AI tools.

ProgrammeLevelHoursBest for
Certificate in Digital Marketing Program
Code CE25DM01
Foundation60 hBeginners who want a 60-hour foundation in websites, SEO, Google Ads, social media, email and freelancing.
Professional in Digital Marketing
Code PRO25DM01
Professional156 hLearners who want 156 hours covering the core certificate plus in-depth Google Business Profile, Google Ads and Facebook & Instagram modules.
Professional in Digital Marketing With Simulation
Code PRO25DM02
Professional156 hLearners who want the 156-hour Professional programme with an added digital marketing simulation to practise campaign decisions.
Expert Certificate in Digital Marketing with Gen AI
Code EC25DM01
Master320 hLearners who want the most complete 320-hour programme, from marketing basics and content to SEO, SEM, GA4, social, podcasts, influencers and generative AI.

Foundation

Course on · Essential · Certificate · SKEP · Executive Diploma

Start here. Core tools, workflow and a practice project.

Professional

Proficient · Professional

Industry-style exercises, advanced features and a portfolio project.

Master

Advanced · Expert · Masters

Complete programmes that combine several tools and a capstone project.

06Hands-on

Projects you will build

You learn by making real deliverables – reviewed by your trainer before certification.

01

Business website on WordPress

Set up a site with domain, hosting, SEO plugin and meta tags for a local business.

02

Keyword and SEO plan

Research keywords for a clinic or college and optimise pages and backlinks for them.

03

Google search campaign

Build a search campaign with ad groups, match types, negative keywords and extensions, and track ROAS.

04

Facebook and Instagram lead funnel

Create a lead magnet, landing page and ad campaign with Pixel tracking and retargeting.

05

Google Business Profile makeover

Optimise a listing with posts, products, photos and a review link to improve local visibility.

06

AI-assisted content calendar

Plan a month of posts and blogs using prompt engineering and AI tools (Expert level).

Tools & features covered

WordPressCanvaGoogle AdsGoogle Business Profile (Google My Business)Meta Business Manager and Facebook PixelInstagramGoogle Analytics 4Keyword research toolsEmail marketing and funnel toolsWooCommerce and Shopify (Expert)Generative AI tools (Expert)

Talk to a counsellor about Digital Marketing

Get the full syllabus PDF, current fee, offers and the next batch date on WhatsApp – usually within minutes during centre hours.

07Careers

Jobs you can apply for after Digital Marketing

Roles that list this skill in Indian job postings.

Digital Marketing Executive

Plans and runs campaigns across search, social and email.

SEO Executive

Improves website rankings through keywords, content and backlinks.

Google Ads / PPC Specialist

Manages paid search, display and video campaigns and budgets.

Social Media Executive

Manages brand pages, content and ads on Facebook and Instagram.

Performance Marketing Executive

Runs paid campaigns focused on leads, sales and ROAS.

Content Writer / Copywriter

Writes blogs, web pages, ads and social posts.

Email Marketing Executive

Builds email lists, sequences and automated campaigns.

Freelance Digital Marketer

Handles online marketing for small businesses on a project basis.

Salary you can expect

Fresher0–2 years₹2–3.6 LPA
Experienced3–5 years₹4–8 LPA
Senior6+ years₹9–16 LPA

Indicative ranges for India; pay varies by company, city, skills and experience. Freelance income depends on clients and results. Figures in lakh per annum (LPA).

Industries that use it

Digital marketing agenciesE-commerceEducation and ed-techHealthcare and hospitalsReal estateRetail and consumer brandsIT and SaaSTravel and hospitalityMedia and publishing

Companies that use these skills

GoogleAmazonFlipkartZohoFreshworksBYJU'SSwiggyZomatoNykaaMyntraDentsu IndiaWPP (GroupM)Tata DigitalReliance RetailInfosysApollo Hospitals

Examples of well-known companies and sectors in India that use these skills. They are not CareerKraft partners or recruiters.

Your career path

1

Digital Marketing Intern / Trainee

Supports posts, SEO tasks and campaign setup.

2

Digital Marketing / SEO / PPC Executive

Runs campaigns on one or more channels and reports results.

3

Digital Marketing Manager

Plans strategy and budgets across channels and leads a small team.

4

Head of Growth / Agency Owner

Owns overall online growth for a brand or runs an agency.

Placements

Students placed from our centres

See all placed students
Raghul P

Raghul P

Team member

V V Systems & Power Panels Pvt. Ltd, Bangalore

AK

Aswin Kumar K

Trainee Conversion Associate

Amnet ContentSource Pvt. Ltd

VG

Vinodhini G

Teacher (Event Coordinator)

Arya Vidhyasshram CBSE School

BK

Boomika K

Voice Process

EBIX Cash Global Services Pvt. Ltd, Nandanam

08How you learn

Classroom, online or both.

Same syllabus and certificate in every mode. Your counsellor confirms the mode based on trainer availability for your batch.

Classroom

Learn in our labs at Katpadi, Vellore or Ranipet with your trainer beside you and classmates to build with.

Online

Live sessions from home with the same syllabus, projects and certificate. Good if you cannot travel every day.

Hybrid

Lab days plus online sessions around college or work. The mode depends on trainer availability for your batch.

Certificate

On completing a level and its project assessment, you receive the course certificate of the SynergySBS network, issued through CareerKraft as the authorised training partner.

Batches & timings

Weekday, weekend and fast-track batches within centre hours (Mon–Sat 9:30 AM – 6:30 PM · Sun 9:00 AM – 2:00 PM). Ask for the next start date at your centre.

Fees & EMI

The fee depends on the level and mode. Your counsellor shares the current fee, offers and EMI options on WhatsApp.

Why learn at CareerKraft

Authorised partner training

Structured syllabi and certificates from the CADD Centre, Livewire and SynergySBS networks.

Learn by doing

Hands-on lab work and a project assessed before you are certified.

Personal attention

Industry-experienced trainers and batches small enough to ask questions.

Placement support

Resume help, mock interviews and job leads when you are ready – no false promises.

Career guides that include this course

11Where to learn

Learn Digital Marketing at any of 3 centres

Same syllabus, trainer standard and certificate at every centre. Tap the centre you want.

09FAQ

Digital Marketing course – your questions answered

12 answers about levels, duration, eligibility, certificate, placement support and fees.

Still have a question? The counsellor at the centre you prefer replies on WhatsApp.

Ask on WhatsApp
What is digital marketing?

It is promoting a business online through websites, Google search, social media, email and paid ads. It includes SEO, Google Ads, Facebook and Instagram marketing, Google Business Profile, content and analytics.

Who can join?

Graduates of any stream, MBA students, business owners, writers, sales staff and women restarting careers can join. No coding knowledge is needed.

How long are the courses?

The Certificate in Digital Marketing Program is 60 hours. Professional in Digital Marketing and the Simulation version are 156 hours each. The Expert Certificate in Digital Marketing with Gen AI is 320 hours.

Which level should I choose?

Take the Certificate for a quick start, Professional for deeper ads and Google Business Profile skills, and the Expert Certificate with Gen AI for the broadest, longest programme. Our counsellor can help you match a level to your goal.

Will I run real campaigns?

You set up real accounts such as WordPress, Google Ads and Meta Business Manager during practice. Any live ad spend is optional and controlled by you; your trainer will explain safe ways to practise.

Can I learn online or in hybrid mode?

Classroom, online and hybrid modes are offered, depending on trainer availability. Your centre will confirm the options for your batch.

Can I attend a demo before joining?

Yes, ask your chosen centre on WhatsApp or phone about a demo or counselling session. They will explain the syllabus and batch options.

Will I get a certificate?

Yes. On completing the course and assessment, you receive a certificate from SynergySBS, our training partner.

Do you offer placement support?

We offer placement support such as resume help, mock interviews and job leads. We do not guarantee a job; a portfolio of your own campaigns and sites helps a lot.

What are the fees?

Fees depend on the level you choose and current offers. The counsellor at your chosen centre will share the current fee, offers and EMI options on WhatsApp.

Do I need a laptop?

Centre systems are available during class. A laptop is useful for building your website and managing campaigns between classes.

Which centre can I join and what are the timings?

The course runs at our Katpadi, Vellore and Ranipet centres. Centres are open Monday to Saturday 9:30 am–6:30 pm and Sunday 9:00 am–2:00 pm.

Start today

Get the Digital Marketing syllabus, fees & batch dates

Fill this in and WhatsApp opens with your details, addressed to the centre you choose. The counsellor replies with the full syllabus, current fee, offers and the next batch.

  • Free counselling and demo class
  • Real projects and placement support
  • Classroom, online or hybrid batches
  • Replies Mon–Sat 9:30 AM – 6:30 PM · Sun 9:00 AM – 2:00 PM
What do you want to learn?
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